April 2024

Nederlandse Vastgoed Groep

A newly established company from Amsterdam required a corporate identity and logo.

🧐 Question
The “Nederlandse Vastgoed Groep” needed a simple website and a brochure to inform potential investors about the opportunity to invest in their company.

🚀 Skills

• Corporate identity developed
• Logo created
• Website designed
• Brochure composed

👩‍💻 Approach
For this project, I collaborated with a copywriter who created all the copy and managed the project. Together with the clients (the two founders of the company), we held a creative session to explore the values and appearance of the company. During this session, we also determined the layout and content of both the website and the brochure.

Subsequently, I created several logo variations, which I presented to the client. Ultimately, they selected the first variation.

Afterward, I developed various iterations of the corporate identity. These variations were presented to the client, and one was selected. Following that, we experimented with different color variations, ultimately settling on the final colors.

Subsequently, I proceeded with the development of the brochure and completed the remaining sections of the website, aligning them with the established identity.

👀 Result
A foundation for the corporate identity and web design has been established, which can be further developed as the company grows. The brochure and website design have been completed, and the website is currently in development. It will be live soon!